Preface: May 4th, 2011 marks the day in which the Healthbent Entrepreneur blog begins a new chapter. I will begin reviewing natural products with the heading Good ‘n Natural. An emphasis will be placed on reviewing local, organic, and minimally processed foods and products (sorry, no high fructose corn syrup or trans-fat here!).
The rating system will be designated by kale leaves (out of 5) and based on quality, taste, and nutritional value.
Without further adieu I give you the first installment of Good ‘n Natural:
Thunderbird energetica: Cashew Fig Carrot
First impression: Take a look at the picture. What do you see? Chunks of REAL cashew, figs, and carrots! Pretty exciting that even as an energy-dense food bar, you can see exactly what you’re putting in your body (some call this eating). I take my first bite and am instantly transported to a happy place. No syrupy taste (which often comes from added sugars likes maltodextrin, “eeewgave,” and the like), or strange flavors to overcome. The taste is clean, wholesome, delicious and the vanilla is the ingredient that really shines for me, as it pairs extraordinarily well with the dates and figs. The packaging and logo are striking and”pop” from the shelf. From a branding standpoint, I think they really nailed the packaging on the first go-round (no easy feat in the natural product or consumer product realm).
On the website of Thunderbird energetica they speak volumes about how they strive to maintain a few key elements in their products:
- Compostable packaging
- Promoting love
- Harnessing the power of spirit animals
- Sourcing local, sustainable ingredients
- Products are hand made in small batches
Organic Cashews, Organic Dates, Organic Figs, Organic Carrots, Organic Almonds, Organic Nutmeg, Organic Vanilla, Pink Bolivian Rose Salt
Have a natural product you think is worthy of a review? Contact me via twitter! A case of the selected product will be shipped to the winner.
Always going for glory!